Cost-Plus,
Explained
How pru prices a vial. The wholesale cost, the markup, and exactly why each number is what it is.
Most telehealth brands tell you what their products cost. They do not tell you why. The price on the page is a single number with no breakdown, no source attribution, and no way to verify whether you are paying for medicine, advertising, or something else entirely.
pru is built differently. We publish the math. Every component of the price you pay is broken out, named, and explained. The pharmacy cost. The syringe kit. The shipping. The physician's consult. The platform overhead. The margin we keep. None of it is hidden, because none of it should be.
The formula
Pharmacy cost plus a flat fifteen percent margin. That is our entire pricing rule for members. Whatever the wholesale cost of the molecule and the supplies that come with it, we add a small markup to keep the lights on, and we tell you what every line item is. The fifteen percent is not a marketing number. It is the number that lets us pay engineers, clinicians, and customer support without hiding fees inside the price of medicine.
A worked example
Here is the math on a real prescription from the pru formulary. NAD+ injectable, ten milliliters at one thousand milligrams. The structure is the same for every peptide we offer. The numbers change with the molecule, the dose, and the supplies it requires.
Why we do it this way
Most telehealth brands quote one number. They cannot tell you what fraction of that number is the medicine, what fraction is the marketing, or what fraction is the founder's salary.
We chose the opposite approach. The breakdown is a feature, not a marketing trick. If our pharmacy cost goes up, your price goes up by the same dollar amount. If we negotiate a better wholesale rate, your price comes down. There is no surprise.
The breakdown is a feature, not a marketing trick.
What membership covers
pru membership is fifty dollars a month. It is the only membership we sell, and it covers the things that recurring care actually requires.
- Industry-low pricing on every prescribed peptide. Members pay our 15% margin instead of the typical industry markup. On most protocols, the savings on your first order alone exceed a full month of membership. Every order after that adds more savings.
- Unlimited physician messaging during your active protocol. Direct line to your prescribing physician, no extra charge.
- 25% off every future consult. Whether you are being prescribed something new or booking a synchronous follow-up to track progress, the member rate applies.
- Priority refill coordination. We coordinate refill timing with your physician seven days before your current supply runs out, so there is no protocol gap.
- The pru Brief, members' edition. Quarterly research digest, member case stories, and an early subscriber preview of new compounds we add to the catalog.
The principle
Cost-plus pricing is unusual in this industry. We think it should not be. The medicine you take should be priced the way every other professional service is priced: cost of materials, cost of labor, a stated margin, and an itemized bill. That is what trust looks like in healthcare. It is what we are committed to delivering.