The medicine costs what it costs. Membership does the rest.
Most telehealth brands quote one sticker price that quietly bundles markup, fulfillment, and consultation into a number you cannot verify. Pru splits it apart: medication is sold at cost, with zero markup on the medicine, and a flat $60/month membership funds the platform. You pay exactly what your prescription costs us, plus the membership. Nothing on top of the medicine.
Part one
Medication, at cost
Every peptide is passed through at cost: the pharmacy fill, the supplies, shipping, and the payment-processing fee it costs to move the money (3.5%, passed straight through). Your doctor consult is charged once per cycle. Pru takes zero profit on the medicine itself. Here is exactly how a real example builds up.
ExampleCompounded Semaglutide· GLP-1, Weight Loss & Metabolism
Doctor consult per cycle$20
Your monthly cost
Pharmacy fill$35
Supplies$5
Shipping$19.95
Payment processing 3.5%, not profit$2.17
Per month, at cost$62.12
The 3-month consult covers your whole cycle. Over a cycle, month 1 is $82.12 and the other months are $62.12 each. For context, comparable telehealth plans start around $174/mo.
Worked example based on Compounded Semaglutide injectable (1 mL · 2.5 mg). Your actual price depends on the peptide, strength, and variant your physician prescribes. Final pricing is shown before checkout.
Part two
Pru Membership
$60/mo
Membership is the only thing Pru profits from, and it is what unlocks at-cost medication and your care team.
What membership includes
✓
Unlimited at-cost medication.Every prescribed peptide is passed through at cost: pharmacy fill, supplies, shipping, and consult, with zero markup on the medicine. Membership is how Pru keeps the lights on, not the medication.
✓
Unlimited clinician messaging.A direct line to your care team during your active protocol, with no extra charge.
✓
Proprietary support programs designed to optimize results.Pru's holistic programs (nutrition, training, habit, and recovery protocols) built to help your peptide work better.
✓
Personalized progress tracking.Track how you respond over time in one place, so you and your clinician can see what is working and adjust.
✓
Priority refill coordination.We coordinate refill timing with your physician before your current supply runs out. No protocol gaps.
Membership options
First month25% off
$45
first month, then $60/mo
3 months10% off
$162$54/mo effective
billed every 3 months
Annual20% off
$576$48/mo effective
billed yearly
First month is discounted to $45, then $60/month. Cancel anytime from your portal. Multi-month options are coming soon.
Pricing questions
What does “at cost” actually mean?
It means Pru adds zero profit margin to the medication. The price you pay is the real cost stack: pharmacy fill, supplies, cold-chain shipping, your physician consult, and the payment-processing fee it costs to move the money (Stripe’s 3.5%, passed straight through). The membership, not the medicine, is how Pru makes money.
How much is membership, and is there a free trial?
Membership is $60 per month. There is no free trial. Your first month is discounted to $45, then it is $60/month, and you can cancel anytime from your portal.
What does a peptide actually cost per month?
It depends on the peptide, strength, and form your physician prescribes. Each product page shows a “from $X/mo, at cost” figure, and the full itemized price is shown before checkout. The worked example above shows exactly how a price is built up.
Do I pay for the medication before a physician reviews me?
No. You build a cart and complete a short medical intake, and a licensed physician reviews your profile before anything is prescribed or shipped. You only pay for medication that is actually prescribed.
See what your protocol would cost.
Browse the menu at-cost, or start your membership and let a physician confirm the fit. You only pay for what is prescribed.